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Explore our Research →The big answers: EMARKETER Daily quiz
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Revolut could soon become a full-service US bank
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Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
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Jul 31, 2025
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Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
Access All Charts and Data
Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.
August 18, 2022
Types of Benefits Most Valuable to Consumers Worldwide in Exchange for Personal Data, by Generation, Aug 2022 (% of respondents)
Description
Respondents were asked "Brands often provide something of value in exchange for personal data. Which types of benefits are the most valuable to you?"Methodology
Data is from the August 2022 Cheetah Digital report "2022 Digital Consumer Trends by Age Group." 5,404 consumers worldwide ages 18-75 were surveyed during November 21, 2021-August 2022. Respondents were located in Australia, France, Japan, Spain, the UK and Ireland, and the US.Chart Title
Types of Benefits Most Valuable to Consumers Worldwide in Exchange for Personal Data, by Generation, Aug 2022 (% of respondents)Publication Date
August 18, 2022
