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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 28, 2022

Shopping Behaviors Influenced by Rising Costs Among Adults Worldwide*, by Generation, May 2022 (% of respondents in each group)

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Chart Title

Shopping Behaviors Influenced by Rising Costs Among Adults Worldwide*, by Generation, May 2022 (% of respondents in each group)

Publication Date

June 28, 2022

Sources

Source information is only available to PRO subscribers.

Topics

Coupons Consumer Behavior Baby Boomers Generation X Millennials Loyalty Generation Z

Worldwide