Alert
June 25, 2021

What Type of Ad Model Would US TV Viewers Prefer in a TV Service*? (% of respondents, June 2021)

Methodology

Data is from a June 2021 Hub Research report titled "TV Advertising: Fact vs. Fiction." A US Census-balanced sample of 3,001 US TV viewers ages 14-74 were surveyed online during June 2021. All respondents watch at least one hour of TV per week.

Featured In

Consumer Attitudes Toward Digital Advertising 2021US TV viewers torn between free, ad-supported services and ad-free video subscriptions

Sources

Hub Research

Chart Title

What Type of Ad Model Would US TV Viewers Prefer in a TV Service*? (% of respondents, June 2021)

Publication Date

June 25, 2021

Sources

Hub Research

Featured In

Consumer Attitudes Toward Digital Advertising 2021US TV viewers torn between free, ad-supported services and ad-free video subscriptions
Topics
TVVideo-on-Demand (VOD)Consumer Attitudes on MarketingUnited States

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