Alert
March 25, 2021

Aspects of the Digital Video Ad Experience that Frustrate Internet Users in Latin America*, March 2021 (% of respondents)

Note

Data was provided to Insider Intelligence by Penthera.

Methodology

Data is from a March 2021 Penthera report titled "Latin America Video Streaming Behavior Survey: Q1 2021" conducted by EMI Research Solutions. 1,200 internet users ages 18-50 in Latin America were surveyed online during March 2021. The countries included in the study were Argentina, Brazil, Colombia, and Mexico. 300 respondents were surveyed in each country. Respondents were recruited from internet panels, had their identities confirmed, and opted in to participate. Penthera is a developer of software products that facilitate the delivery of video content to mobile devices.

Featured In

In Latin America, free ad-supported video has the edge

Sources

Penthera

Chart Title

Aspects of the Digital Video Ad Experience that Frustrate Internet Users in Latin America*, March 2021 (% of respondents)

Publication Date

March 25, 2021

Sources

Penthera

Featured In

In Latin America, free ad-supported video has the edge
Topics
Digital VideoConsumer Attitudes on MarketingVideo AdvertisingLatin America

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