March 25, 2021

Types of Digital Video Ads that Internet Users in Latin America Prefer to Watch When Streaming Digital Video Content, by Country, March 2021 (% of respondents in each group)

Note

Data was provided to Insider Intelligence by Penthera.

Methodology

Data is from a March 2021 Penthera report titled "Latin America Video Streaming Behavior Survey: Q1 2021" conducted by EMI Research Solutions. 1,200 internet users ages 18-50 in Latin America were surveyed online during March 2021. The countries included in the study were Argentina, Brazil, Colombia, and Mexico. 300 respondents were surveyed in each country. Respondents were recruited from internet panels, had their identities confirmed, and opted in to participate. Penthera is a developer of software products that facilitate the delivery of video content to mobile devices.