August 18, 2020

US Consumers Who Are Very Likely to Purchase More from a Company Based on Their Customer Experience (CX), by Select Industry, May 2020 (% of respondents)


Data is from the Qualtrics XM Institute "Q2 2020 Consumer Benchmark Study" that was cited in the August 2020 article titled "ROI of Customer Experience, 2020." 10,000 US consumers ages 18+ were surveyed during May 2020. XM Institute is a community and resource for XM professionals.