February 10, 2021

What Brand Strategy Initiatives Do US B2B Marketing and Sales Professionals Use an Outside Marketing Agency for? (% of respondents, Feb 2021)

Note

Data was provided to Insider Intelligence by Provoke Insights.

Methodology

Data is from a February 2021 survey conducted by Provoke Insights. 472 US B2B professionals were surveyed online during January 18-February 3, 2021. 184 respondents are marketing and sales professionals. Sampling was matched to reflect 2020 U.S. Census data. Provoke Insights is a market research firm.