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When it comes to brand strategy, B2B marketers are looking outside the box–and outside of their own companies

Article by Sara Lebow  |  Feb 25, 2021
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When it comes to brand strategy, B2B marketers are looking outside the box–and outside of their own companies
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Topics
Brand Marketing
B2B Marketing
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

Provoke Insights found that 41%of B2B marketing and sales professionals look to an outside marketing agency for logo design assistance, and 31% seek external input on mission statements as well as messaging.

What Brand Strategy Initiatives Do US B2B Marketing and Sales Professionals Use an Outside Marketing Agency for? (% of respondents, Feb 2021)
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