January 27, 2021

Total Media Ad Spending Growth, by Industry, 2021 (% change)

Methodology

Data is from a January 2021 Dentsu Aegis Network report titled "Global Ad Spend Forecasts - January 2021." Forecasts are compiled using a bottom-up approach with data from Dentsu Aegis Network's brands based in 59 local markets worldwide. Figures are calculated net of negotiated discounts and with agency commissions deducted in current prices and local currency. Worldwide and regional figures are converted into US dollars with the average exchange rate.