Coronavirus Impact: Emerging Technologies in Which US Retailers Plan to Increase Marketing Investments, Jan 2020 & June 2020 (% of respondents)
Data was provided to eMarketer by CommerceNext.
Data is from the July 2020 CommerceNext report titled "The Big Pivot: How Traditional and Digital-first Retailers Re-prioritized Marketing Investments in the Wake of COVID-19" sponsored by Exponea. 111 US senior-level marketers were surveyed online during January 2020. An additional survey was given to 75 US senior-level marketers online during June 2020.