Alert

October 15, 2020

Types of Media that Senior Advertising Executives in Germany Believe Are Developing the Most Innovative Opportunities for Advertisers, Aug 2020 (% of respondents)

Description

Respondents were asked, "Which of these media are developing the most innovative opportunities for advertisers?"

Featured In

France and Germany Digital Ad Spending 2021

Share

Chart Title

Types of Media that Senior Advertising Executives in Germany Believe Are Developing the Most Innovative Opportunities for Advertisers, Aug 2020 (% of respondents)

Publication Date

October 15, 2020

Sources

Source information is only available to PRO subscribers.

Featured In

France and Germany Digital Ad Spending 2021

Topics

Out-of-Home Ad Spending TV Ad Spending Marketing Tactics Social Media Ad Spending Media Buying Germany

Related Charts & Analysis

How customer-centricity solves the customer experience gap | Sponsored Content

How customer-centricity solves the customer experience gap | Sponsored Content

Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions

Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions

Evolving performance-based partnerships: What you need from your provider | Sponsored Content

Evolving performance-based partnerships: What you need from your provider | Sponsored Content

How marketers lure customers with sustainability—and how that strategy can backfire

How marketers lure customers with sustainability—and how that strategy can backfire

The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?

NBCU is tackling advertising solutions across linear and digital video

NBCU is tackling advertising solutions across linear and digital video

Meta shares on an upswing as user growth returns to Facebook

Meta shares on an upswing as user growth returns to Facebook

Fit, quality, and trust among DEI elements important to Black consumers

Fit, quality, and trust among DEI elements important to Black consumers

Overcoming manual data wrangling to become more insights-driven | Sponsored Content

Overcoming manual data wrangling to become more insights-driven | Sponsored Content

30 years, 40 months, and 5 archetypes

30 years, 40 months, and 5 archetypes

Netflix loses subscribers for first time in a decade, mulls ad-supported tier

Netflix loses subscribers for first time in a decade, mulls ad-supported tier

Brands and retailers look to Earth Day to boost their eco credentials

Brands and retailers look to Earth Day to boost their eco credentials

Marketing opportunities in the metaverse

Marketing opportunities in the metaverse

US TV Usage and Ad Spend Snapshot

US TV Usage and Ad Spend Snapshot

Why TV is a must for growth marketers in 2022 | Sponsored Content

Why TV is a must for growth marketers in 2022 | Sponsored Content

Daily News

TikTok to surpass YouTube in US—and come after other apps in the process

TikTok to surpass YouTube in US—and come after other apps in the process

Facebook and Instagram present a tale of two platforms

Facebook and Instagram present a tale of two platforms

How will marketers curb their third-party cookie cravings?

How will marketers curb their third-party cookie cravings?

How 3 brands stay relevant in a maturing media landscape

How 3 brands stay relevant in a maturing media landscape

How much of US population listens to digital audio?

How much of US population listens to digital audio?

As the subscription streaming space swells, viewers are binging and bowing out

As the subscription streaming space swells, viewers are binging and bowing out

Inflation isn’t keeping people from spending, but where they’re shopping is changing

Inflation isn’t keeping people from spending, but where they’re shopping is changing

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...

We predict CVS’ next big post-pandemic move will be a digital health M&A

We predict CVS’ next big post-pandemic move will be a digital health M&A

Netflix ads could debut as soon as Q4

Netflix ads could debut as soon as Q4

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

How in-game advertisers can level up, according to gamers

How in-game advertisers can level up, according to gamers

The upside for internet user growth remains high in Southeast Asia

The upside for internet user growth remains high in Southeast Asia

Layoffs are coming as companies focus on profitability

Layoffs are coming as companies focus on profitability

Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions

Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions

Latest Reports

The Rise of ESG Investing

The Rise of ESG Investing

Spotlight: US Bank Technology Spending

Spotlight: US Bank Technology Spending

US Crypto Payments

US Crypto Payments

Southeast Asia Digital Users Forecast 2022

Southeast Asia Digital Users Forecast 2022

Canada Mobile Banking Emerging Features Benchmark 2022

Canada Mobile Banking Emerging Features Benchmark 2022

D2C Brands 2022

D2C Brands 2022

Demographic Spotlight: Black Consumers 2022

Demographic Spotlight: Black Consumers 2022

Spotlight: Reinvigorating the Voice of the Customer

Spotlight: Reinvigorating the Voice of the Customer

US Podcast Advertising 2022

US Podcast Advertising 2022

Latin America Retail Media Advertising 2022

Latin America Retail Media Advertising 2022

Branch Transformation

Branch Transformation

The Rise of Digital Therapeutics

The Rise of Digital Therapeutics

Digital Audio in Canada 2022

Digital Audio in Canada 2022

Technologies to Drive Sustainability

Technologies to Drive Sustainability

Popular on Insider Intelligence

TikTok to surpass YouTube in US—and come after other apps in the process

TikTok to surpass YouTube in US—and come after other apps in the process

Facebook and Instagram present a tale of two platforms

Facebook and Instagram present a tale of two platforms

How will marketers curb their third-party cookie cravings?

How will marketers curb their third-party cookie cravings?

How 3 brands stay relevant in a maturing media landscape

How 3 brands stay relevant in a maturing media landscape

US Crypto Payments

US Crypto Payments

How much of US population listens to digital audio?

How much of US population listens to digital audio?

As the subscription streaming space swells, viewers are binging and bowing out

As the subscription streaming space swells, viewers are binging and bowing out

Inflation isn’t keeping people from spending, but where they’re shopping is changing

Inflation isn’t keeping people from spending, but where they’re shopping is changing

Southeast Asia Digital Users Forecast 2022

Southeast Asia Digital Users Forecast 2022

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...

We predict CVS’ next big post-pandemic move will be a digital health M&A

We predict CVS’ next big post-pandemic move will be a digital health M&A

Netflix ads could debut as soon as Q4

Netflix ads could debut as soon as Q4

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

How in-game advertisers can level up, according to gamers

How in-game advertisers can level up, according to gamers

The upside for internet user growth remains high in Southeast Asia

The upside for internet user growth remains high in Southeast Asia

"Behind the Numbers" Podcast

The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?

The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?

The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future

The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future

The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone

The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals

The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals

The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?

The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?

The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads

The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...

The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?

The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact

The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact

The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?

The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?

The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store

The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store

How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down

How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down

Reimagining Retail: Apparel retail features that pop and how Nordstrom bridges online and in-store experiences

Reimagining Retail: Apparel retail features that pop and how Nordstrom bridges online and in-store ...

How to tackle data chaos, digital ad revenue on fire, and the best example of personalization

How to tackle data chaos, digital ad revenue on fire, and the best example of personalization

Trending in United States

TikTok to surpass YouTube in US—and come after other apps in the process

TikTok to surpass YouTube in US—and come after other apps in the process

How will marketers curb their third-party cookie cravings?

How will marketers curb their third-party cookie cravings?

Facebook and Instagram present a tale of two platforms

Facebook and Instagram present a tale of two platforms

How 3 brands stay relevant in a maturing media landscape

How 3 brands stay relevant in a maturing media landscape

US Crypto Payments

US Crypto Payments

As the subscription streaming space swells, viewers are binging and bowing out

As the subscription streaming space swells, viewers are binging and bowing out

Inflation isn’t keeping people from spending, but where they’re shopping is changing

Inflation isn’t keeping people from spending, but where they’re shopping is changing

How much of US population listens to digital audio?

How much of US population listens to digital audio?

As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter

As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes

Gen Z investors seek short-term gain amid financial turbulence

Gen Z investors seek short-term gain amid financial turbulence

Netflix ads could debut as soon as Q4

Netflix ads could debut as soon as Q4

Southeast Asia Digital Users Forecast 2022

Southeast Asia Digital Users Forecast 2022

Layoffs are coming as companies focus on profitability

Layoffs are coming as companies focus on profitability

Companies are taking decisive steps to shore up their supply chains

Companies are taking decisive steps to shore up their supply chains