July 27, 2020

US Programmatic Digital Display Ad Spending, 2019-2022 (billions, % change and % of digital display ad spending)

Note

Display data includes banners and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets, rich media (including in-stream and outstream video ads) on WAP sites, mobile HTML sites and embedded in-app/in-game advertising.

Methodology

Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers and other industry leaders.