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October 1, 2020

US Programmatic Digital Display Ad Spending, 2019-2022 (billions, % change, and % of digital display ad spending)


Display data includes banners and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets, rich media (including in-stream and outstream video ads) on WAP sites, mobile HTML sites, and embedded in-app/in-game advertising.


Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and eMarketer interviews with executives at ad agencies, brands, media publishers, and other industry leaders.