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EMARKETER

The Ad Platform: Why the Buy Side Wants Log-Level Data

Audio by Nicole Perrin  |  Sep 28, 2020
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The Ad Platform: Why the Buy Side Wants Log-Level Data
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eMarketer Podcast
United States

Programmatic transparency has come a long way in recent years, with many supply-side platforms (SSPs) now offering an interface for buyers to get log-level data. Amanda Martin, vice president of enterprise partnerships at Goodway Group, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss why buyers are interested in this information, what is still making it difficult to understand and execute on, and her hopes for the future of transparency.

US Programmatic Digital Display Ad Spending, 2019-2022 (billions, % change and % of digital display ad spending)
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