US Internet Users Who Have Increased vs. Decreased Their Digital Spending Since the Coronavirus Pandemic, by Generation, May 2020 (% of respondents in each group)
Data is from the June 2020 CouponFollow report titled "Commerce During COVID." 1,199 US internet users ages 18+ were surveyed online during May 2020. Of the respondents, 55% of the respondents were female and 45% were male. The data represents annual household income ranging from $0-$200,000+. CouponFollow is a digital coupon site.