February 11, 2020

Which Groups Can Marketers Worldwide Recall Being Represented Positively in Their Recent Campaigns? (% of respondents, Oct 2019)

Note

Respondents were asked, "Thinking of your company's campaigns run over the last six months, select all the groups below that you remember having been represented at least once in a positive way."

Methodology

Data is from the February 2020 iProspect report titled "Future Focus 2020." Results are based on the "iProspect Client Survey" where 250 marketers were surveyed online during September 23-October 25, 2019. Respondents were located in Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Croatia, Finland, France, Germany, Greece, Hungary, India, Ireland, Italy, Japan, Kenya, Latvia, Lithuania, Malaysia, Netherlands, New Zealand, Norway, Portugal, Romania, Singapore, South Africa, Spain, Taiwan, the UK and the US.