May 28, 2020

Estimated Change in Digital CPMs due to the Coronavirus Pandemic According to US Ad Sellers, by Channel, May 2020 (% change vs. original plan for 2020)

Note

Data was provided to eMarketer by Interactive Advertising Bureau (IAB).

Methodology

Data is from the May 2020 Interactive Advertising Bureau (IAB) report titled "Covid's Impact on Ad Pricing." 173 US ad sellers were surveyed during April 29-May 11, 2020. Respondents include publishers (65%) and programmatic specialists (35%) who identify as account executive/others (20%), C-level/president/EVP (24%), group publisher/publisher (1%), managing director/partner (7%) or SVP/VP/director (48%).