When Do US Agencies and Brand Marketers* Anticipate that Ad Spending Will Resume or They Will Ramp Up Their Advertising Efforts? (% of respondents, April 2020)
Data was provided to eMarketer by Advertiser Perceptions.
Data is from the May 2020 Advertiser Perceptions report titled "Coronavirus Effect on Advertising Report: Wave 3." 151 US agencies and brand marketers were surveyed during April 16-20, 2020. Respondents were 100% involved in media brand selection decisions.