May 7, 2020

When Do US Agencies and Brand Marketers* Anticipate that Ad Spending Will Resume or They Will Ramp Up Their Advertising Efforts? (% of respondents, April 2020)

Note

Data was provided to eMarketer by Advertiser Perceptions.

Methodology

Data is from the May 2020 Advertiser Perceptions report titled "Coronavirus Effect on Advertising Report: Wave 3." 151 US agencies and brand marketers were surveyed during April 16-20, 2020. Respondents were 100% involved in media brand selection decisions.
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When Do US Agencies and Brand Marketers* Anticipate that Ad Spending Will Resume or They Will Ramp Up Their Advertising Efforts? (% of respondents, April 2020)

Publication Date

May 7, 2020