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June 9, 2020

When Do US Agencies and Brand Marketers Anticipate that Ad Spending Will Resume or They Will Ramp Up Their Advertising Efforts? (% of respondents, May 2020)

When Do US Agencies and Brand Marketers Anticipate that Ad Spending Will Resume or They Will Ramp Up Their Advertising Efforts? (% of respondents, May 2020)

Note

Data was provided to eMarketer by Advertiser Perceptions.

Methodology

Data is from the June 2020 Advertiser Perceptions "Coronavirus Effective On Advertising Report: Wave 5." 151 US agencies and brand marketers were surveyed during May 18-21, 2020. Respondents were 100% involved in media brand selection decisions and are contacts from The Advertiser Perceptions Ad Pros proprietary community.