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June 9, 2020

When Do US Agencies and Brand Marketers Anticipate that Ad Spending Will Resume or They Will Ramp Up Their Advertising Efforts? (% of respondents, May 2020)

Note

Data was provided to eMarketer by Advertiser Perceptions.

Methodology

Data is from the June 2020 Advertiser Perceptions "Coronavirus Effective On Advertising Report: Wave 5." 151 US agencies and brand marketers were surveyed during May 18-21, 2020. Respondents were 100% involved in media brand selection decisions and are contacts from The Advertiser Perceptions Ad Pros proprietary community.

Featured In

Media Buyers Don't Expect Ad Spend to Return to Normal Levels This Year

Sources

Advertiser Perceptions

Share

Chart Title

When Do US Agencies and Brand Marketers Anticipate that Ad Spending Will Resume or They Will Ramp Up Their Advertising Efforts? (% of respondents, May 2020)

Publication Date

June 9, 2020

Sources

Advertiser Perceptions

Featured In

Media Buyers Don't Expect Ad Spend to Return to Normal Levels This Year

Topics

Total Media Ad Spending Advertising Agencies

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