April 8, 2020

From Which Digital Channels Do US Digital Buyers Purchase Food or Beverage Products? (% of respondents, by demographic, April 2020)


In December 2019, US consumers were asked where they digitally bought food and beverage products in the past month. Some of the sites consumers purchased from were Amazon, Walmart, Target, meal kit companies and other grocery stores' websites.


Data was provided to eMarketer by Bizrate Insights.


Data is from the April 2020 "eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,070 US adults ages 18+ were surveyed online during April 1-7, 2020. Respondents identified as female (58%) and male (42%) and were ages 18-34 (28%), 35-54 (36%) and 55-65 (36%). Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.