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April 13, 2020

Which Quarters Do US Agencies and Brand Marketers* Anticipate Will Be Impacted Most by the Coronavirus Pandemic? (% of respondents, Q2-Q4 2020)

Methodology

Data is from the April 2020 Advertiser Perceptions "Coronavirus Effect on Advertising Report: Wave 2." 152 US agencies and brand marketers were surveyed during April 1-4, 2020. Respondents were 100% involved in media brand selection decisions.