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January 21, 2020

Top Ecommerce Product Categories in Germany, 2018 & 2019 (millions of € and % change)


This chart shows the top ecommerce categories in Germany ranked by sales. Categories included are, among others, groceries, household appliances, home textiles, pharmaceuticals, apparel and toys.


Data is from the January 2020 Bundesverband E-Commerce und Versandhandel (bevh) report titled "Interaktiver Handel in Deutschland: E-Commerce – Verantwortung & Perspektiven" conducted by Gesellschaft für Innovative Marketforschung (GIM) in collaboration with Beyondata. 40,000 consumers ages 14+ were surveyed online and by telephone during January-December 2019.