February 1, 2020

US Digital Buyers, by Generation, 2020 (% of population)

Description

This chart shows digital buyer penetration, shown as a percent of the total population for 2020. Data is broken out by generation and includes millennials, Gen X and Baby Boomers.

Note

Estimates are based on February 2017 population numbers from US Census Bureau data, which is based on data from the 2010 Census.

Methodology

Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends and demographic adoption trends.
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Chart Title

US Digital Buyers, by Generation, 2020 (% of population)

Publication Date

February 1, 2020

Sources