Average Time Spent per Day with Traditional* vs. Digital Media by UK Adults, 2016-2021 (hrs:mins)
This chart shows eMarketer's estimates of time spent by UK adults with both digital and traditional media for 2016-2021.
Estimates of average time spent with media are based on the total UK adult population, not the number of users of each medium. Figures are rounded to the nearest minute. Traditional includes time spent on TV, newspapers, magazines and radio. Digital includes desktop/laptop, mobile nonvoice and other ... connected devices. Desktop/laptop includes all internet activities on desktop and laptop computers. Mobile nonvoice includes all activities on all mobile devices, except for voice calls on the cellular network. VoIP apps or video chat apps such as Skype are included. Other connected devices include all internet activities on connected TV devices such as Apple TV, connected Blu-ray devices, connected game consoles, Google Chromecast, smart TVs and other internet-connected devices. More
Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.