Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Products

See All Solutions →

By Product EMARKETER PRO+Analyst Access Program

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Events & Resources

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

October 28, 2019

Traditional Ad Spending Share Worldwide, by Media, 2010 & 2020

Description

Chart shows the global share of advertising spend by medium including cinema, magazines, newspapers, out-of-home (OOH), radio and television in 2010 compared to 2020.

Featured In

The Weekly Listen: The Ad Industry’s Problem, Google Buys Fitbit, Video Streaming Marketing Strategies

Sources

Share

Chart Title

Traditional Ad Spending Share Worldwide, by Media, 2010 & 2020

Publication Date

October 28, 2019

Sources

Featured In

The Weekly Listen: The Ad Industry’s Problem, Google Buys Fitbit, Video Streaming Marketing Strategies

Topics

Out-of-Home Ad Spending TV Ad Spending Radio Ad Spending Newspaper Ad Spending Magazine Ad Spending Cinema Ad Spending

Worldwide