June 27, 2019

Average US Traffic and Conversion Rate for Products on Amazon, Pre* vs. Post** Amazon Day 2018, July 2-15, 2018 and July 18-31, 2018


This study analyzed over 13,000 products on Amazon.com during the 2 weeks before Prime Day and the 2 weeks after Prime Day in 2018. The chart displays the average increase in traffic of these products and the average conversion rate during the same time period in the US.