May 21, 2019

Digital Ad Spending Lost to Fraud Worldwide, 2018, 2019 & 2023 (billions)

Description

Forecast is on the amount of advertiser spending globally lost to ad fraud in 2018, 2019 and 2023. Fraudulent activities include online, mobile and in-app advertising.

Featured In

Podcast | Ad Fraud Rears its Head … Again! The Size of the Ad Fraud Problem in Digital Marketing Is VaryingDigital Ad Fraud 2020

Sources

Juniper Research
Share

Chart Title

Digital Ad Spending Lost to Fraud Worldwide, 2018, 2019 & 2023 (billions)

Publication Date

May 21, 2019

Sources

Juniper Research

Featured In

Podcast | Ad Fraud Rears its Head … Again! The Size of the Ad Fraud Problem in Digital Marketing Is VaryingDigital Ad Fraud 2020
Topics
Digital AdvertisingMobile Advertising
Worldwide

Related Charts & Analysis

Latest Reports

France and Germany Digital Ad Spending Update Q2 2020
Report
France and Germany Digital Ad Spending Update Q2 2020
UK Digital Ad Spending Update Q2 2020
Report
UK Digital Ad Spending Update Q2 2020
China Digital Ad Spending Update Q2 2020
Report
China Digital Ad Spending Update Q2 2020
Travel in Times of COVID-19
Report
Travel in Times of COVID-19
US Digital Ad Spending Update Q2 2020
Report
US Digital Ad Spending Update Q2 2020
Global Ecommerce 2020
Report
Global Ecommerce 2020
B2B Best Practices in a COVID-19 World
Report
B2B Best Practices in a COVID-19 World
Consumer Privacy in the Age of COVID-19
Report
Consumer Privacy in the Age of COVID-19
US Mobile Time Spent 2020
Report
US Mobile Time Spent 2020
US Social Media Usage
Report
US Social Media Usage
Q2 2020 Digital Video Trends
Report
Q2 2020 Digital Video Trends
Frictionless Commerce 2020
Report
Frictionless Commerce 2020
Television Update, Spring 2020
Report
Television Update, Spring 2020
COVID-19’s Impact in Latin America
Report
COVID-19’s Impact in Latin America
TV and Digital Video Measurement 2020
Report
TV and Digital Video Measurement 2020

Popular on eMarketer

Travel in Times of COVID-19
Report
Travel in Times of COVID-19
A Facebook Ad Boycott. What Does It All Mean?
Audio
A Facebook Ad Boycott. What Does It All Mean?
China Digital Ad Spending Update Q2 2020
Report
China Digital Ad Spending Update Q2 2020
UK Digital Ad Spending Update Q2 2020
Report
UK Digital Ad Spending Update Q2 2020
How Millennials Will Deal with Another Recession After Delaying Adulthood
Audio
How Millennials Will Deal with Another Recession After Delaying Adulthood
US Agencies Face a Major Reckoning in the Wake of Coronavirus
Article
US Agencies Face a Major Reckoning in the Wake of Coronavirus
France and Germany Digital Ad Spending Update Q2 2020
Report
France and Germany Digital Ad Spending Update Q2 2020
eMarketer Cuts Alibaba Ad Forecast, as Search Struggles amid Pandemic
Article
eMarketer Cuts Alibaba Ad Forecast, as Search Struggles amid Pandemic
COVID-19’s Impact on the B2B Industry
Article
COVID-19’s Impact on the B2B Industry
The Weekly Listen: The Good, Bad and Ugly of Working from Home, Instagram News and Interactive Spotify Ads
Audio
The Weekly Listen: The Good, Bad and Ugly of Working from Home, Instagram News and Interactive ...
The Social Commerce Wars Heat Up
Audio
The Social Commerce Wars Heat Up
The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are Like Kitchens
Audio
The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are ...
Simmons Leverages TikTok to Target Young Consumers
Article
Simmons Leverages TikTok to Target Young Consumers
How Live Streaming Commerce Took Off in China During the Pandemic
Article
How Live Streaming Commerce Took Off in China During the Pandemic
Is Omnichannel Retail Brick-and-Mortar’s Saving Grace?
Article
Is Omnichannel Retail Brick-and-Mortar’s Saving Grace?

Latest Forecasts

Facebook, US
Forecasts
Facebook, US
Digital Ad Revenues, by Company, US
Forecasts
Digital Ad Revenues, by Company, US
Mobile Ad Spending, US
Forecasts
Mobile Ad Spending, US
Digital Ad Spending, US
Forecasts
Digital Ad Spending, US
Google, US
Forecasts
Google, US
Search Ad Spending, US
Forecasts
Search Ad Spending, US
Social Network Ad Spending, US
Forecasts
Social Network Ad Spending, US
Facebook, Worldwide
Forecasts
Facebook, Worldwide
Digital Ad Revenues, by Company, Worldwide
Forecasts
Digital Ad Revenues, by Company, Worldwide
Instagram, US
Forecasts
Instagram, US
Pinterest, US
Forecasts
Pinterest, US
Twitter, US
Forecasts
Twitter, US
Connected TV Users & Households, US
Forecasts
Connected TV Users & Households, US
Digital Ad Spending, China
Forecasts
Digital Ad Spending, China
Worldwide Ad Spending, by Country
Forecasts
Worldwide Ad Spending, by Country

"Behind the Numbers" Podcast

The Weekly Listen: Working from Home Forever, Hulu Transactional Ads and Google to Pay Publishers
Audio
The Weekly Listen: Working from Home Forever, Hulu Transactional Ads and Google to Pay Publishers
The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are Like Kitchens
Audio
The Executive Roundtable: Jonathan Adams, Wavemaker | Ad-Supported Video and Why Walled Gardens Are ...
How Millennials Will Deal with Another Recession After Delaying Adulthood
Audio
How Millennials Will Deal with Another Recession After Delaying Adulthood
A Facebook Ad Boycott. What Does It All Mean?
Audio
A Facebook Ad Boycott. What Does It All Mean?
The Weekly Listen: The Good, Bad and Ugly of Working from Home, Instagram News and Interactive Spotify Ads
Audio
The Weekly Listen: The Good, Bad and Ugly of Working from Home, Instagram News and Interactive ...
The Social Commerce Wars Heat Up
Audio
The Social Commerce Wars Heat Up
The Ad Platform: Facebook Publisher Services on the Benefits of App Bidding
Audio
The Ad Platform: Facebook Publisher Services on the Benefits of App Bidding
Turning Off Political Ads on Facebook and the Problem with Apple's App Store
Audio
Turning Off Political Ads on Facebook and the Problem with Apple's App Store
In the New Coronavirus Reality, It's Time to Talk Privacy
Audio
In the New Coronavirus Reality, It's Time to Talk Privacy
The Weekly Listen: Goodbye Sharing Economy, Brands Protest Response and Changing the Upfronts
Audio
The Weekly Listen: Goodbye Sharing Economy, Brands Protest Response and Changing the Upfronts
The Executive Roundtable: Mark Naples, WIT Strategy | Best Practices in Marketing, Communication and Leadership
Audio
The Executive Roundtable: Mark Naples, WIT Strategy | Best Practices in Marketing, Communication and ...
What Happens Now that Live Sports Are Coming Back?
Audio
What Happens Now that Live Sports Are Coming Back?
How to Make People Feel Comfortable Returning to Stores
Audio
How to Make People Feel Comfortable Returning to Stores
The Weekly Listen: Facebook's Polarization Puzzle, Social TV and Skipping Podcast Ads
Audio
The Weekly Listen: Facebook's Polarization Puzzle, Social TV and Skipping Podcast Ads
The Streaming 'Infinity War'
Audio
The Streaming 'Infinity War'