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EMARKETER

Podcast | Ad Fraud Rears its Head … Again!

Audio by eMarketer Editors  |  May 30, 2019
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Podcast | Ad Fraud Rears its Head … Again!
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eMarketer Podcast
United States

 

eMarketer principal analyst Nicole Perrin analyzes a new study on ad fraud that contradicts other data on this topic and suggests the problem may be bigger than previously estimated.

Ad Spending Lost to Ad Fraud Worldwide, 2018, 2019 & 2023 (billions)
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