May 15, 2019

Do US Amazon Marketplace Merchants Use Tools to Optimize Their Amazon Ads? (% of respondents, April 2019)


This report is about the behavior and practices of those who sell goods on Amazon's platform. This chart shows the split of US Amazon sellers who use or don't use tools to optimize their Amazon ads.


Data is from the May 2019 Feedvisor report titled "The State of the Amazon Marketplace 2019." 800 US Amazon marketplace merchants were surveyed online during April 4-24, 2019. 74% of the sellers have sold on Amazon for over 3 years. 45% of the sellers sell goods outside of the US. Feedvisor is an algo-commerce company that provides algorithmic repricing and revenue intelligence for Amazon businesses.