Social Media Platform Usage Among US Social Media Marketers* vs. US Internet Users, Feb 2019 (% of respondents)
US social media marketers and US internet users were asked which platforms they use: Facebook, Instagram, Twitter, YouTube, Facebook Messenger, LinkedIn, Snapchat, Pinterest, WhatsApp, Twitch and TikTok.
Data is from the May 2019 Sprout Social, "Sprout Social Index Edition XV: Empower & Elevate." 1,018 US social marketers and 1,011 US internet users ages 18-73 were surveyed online by Lucid during February 20-25, 2019.