May 7, 2019

Social Media Platform Usage Among US Social Media Marketers* vs. US Internet Users, Feb 2019 (% of respondents)

Description

US social media marketers and US internet users were asked which platforms they use: Facebook, Instagram, Twitter, YouTube, Facebook Messenger, LinkedIn, Snapchat, Pinterest, WhatsApp, Twitch and TikTok.

Methodology

Data is from the May 2019 Sprout Social, "Sprout Social Index Edition XV: Empower & Elevate." 1,018 US social marketers and 1,011 US internet users ages 18-73 were surveyed online by Lucid during February 20-25, 2019.

Featured In

Q2 2019 Social TrendsIs TikTok the New Launching Pad for Video Creators? Video Ads in Social Media 2019Why Retailers Need to Pay Attention to TikTok

Sources

Sprout Social
Share

Chart Title

Social Media Platform Usage Among US Social Media Marketers* vs. US Internet Users, Feb 2019 (% of respondents)

Publication Date

May 7, 2019

Sources

Sprout Social

Featured In

Q2 2019 Social TrendsIs TikTok the New Launching Pad for Video Creators? Video Ads in Social Media 2019Why Retailers Need to Pay Attention to TikTok
Topics
Social Media UsersSocial Media MarketingMobile Social MediaUnited States

Related Charts & Analysis

Latest Reports

The Global Media Intelligence Report 2019
Report
The Global Media Intelligence Report 2019
Email Marketing 2019
Report
Email Marketing 2019
Biometric Marketing 2019
Report
Biometric Marketing 2019
Q3 2019 Digital Video Trends
Report
Q3 2019 Digital Video Trends
US Boomers 2019
Report
US Boomers 2019
Canada Digital Video 2019
Report
Canada Digital Video 2019
China Digital Video 2019
Report
China Digital Video 2019
France Digital Video 2019
Report
France Digital Video 2019
Germany Digital Video 2019
Report
Germany Digital Video 2019
UK Digital Video 2019
Report
UK Digital Video 2019
Latin America Digital Video 2019
Report
Latin America Digital Video 2019
Global Digital Video 2019
Report
Global Digital Video 2019
US Digital Video 2019
Report
US Digital Video 2019
Global Messaging Apps 2019
Report
Global Messaging Apps 2019
Video Ads in Social Media 2019
Report
Video Ads in Social Media 2019

Popular on eMarketer

Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Article
Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Email Marketing 2019
Report
Email Marketing 2019
Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
Article
Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers
Article
B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers
Tailoring Financial Resources and Marketing for an Underserved Hispanic Community
Article
Tailoring Financial Resources and Marketing for an Underserved Hispanic Community
US TV Ad Spending Dips Amid Industry Changes
Article
US TV Ad Spending Dips Amid Industry Changes
The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?
Audio
The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?
Daily Forecast: Amazon Slowdown Won’t Affect Its Standing as No. 3 in Ad Spending
Video
Daily Forecast: Amazon Slowdown Won’t Affect Its Standing as No. 3 in Ad Spending
Which of the New Wave of Streaming Services Will You Subscribe to?
Audio
Which of the New Wave of Streaming Services Will You Subscribe to?
Retailers Are Revamping Private-Label Grocery
Article
Retailers Are Revamping Private-Label Grocery
The Good, the Bad and the Ugly of Next-Day Delivery
Audio
The Good, the Bad and the Ugly of Next-Day Delivery
Baby Boomers Are Aging in Place, at Home and Online
Audio
Baby Boomers Are Aging in Place, at Home and Online
What Smart Glasses Actually Look Like and How They Can Help
Audio
What Smart Glasses Actually Look Like and How They Can Help
Daily Forecast: Brexit Continues to Tighten the Duopoly’s Grip on the UK Ad Market
Video
Daily Forecast: Brexit Continues to Tighten the Duopoly’s Grip on the UK Ad Market
Industry Voices: The Challenges Retailers Face in Creating a Unified View of the Customer
Article
Industry Voices: The Challenges Retailers Face in Creating a Unified View of the Customer

Latest Forecasts

Programmatic Ad Spending, US
Forecasts
Programmatic Ad Spending, US
Connected TV Users & Households, US
Forecasts
Connected TV Users & Households, US
Total Media Ad Spending, US
Forecasts
Total Media Ad Spending, US
Ad Spending Forecast, China
Forecasts
Ad Spending Forecast, China
Video Ad Spending, China
Forecasts
Video Ad Spending, China
Instagram, US
Forecasts
Instagram, US
Twitter, US
Forecasts
Twitter, US
Pinterest, US
Forecasts
Pinterest, US
Facebook, US
Forecasts
Facebook, US
Digital Ad Revenues, by Company, US
Forecasts
Digital Ad Revenues, by Company, US
Mobile Ad Spending, US
Forecasts
Mobile Ad Spending, US
Digital Ad Spending, US
Forecasts
Digital Ad Spending, US
Search Ad Spending, US
Forecasts
Search Ad Spending, US
Total Media Ad Spending, UK
Forecasts
Total Media Ad Spending, UK
Worldwide Ad Spending, by Country
Forecasts
Worldwide Ad Spending, by Country

"Behind the Numbers" Podcast

Where Are We At with Rewarded Video?
Audio
Where Are We At with Rewarded Video?
The Good, the Bad and the Ugly of Next-Day Delivery
Audio
The Good, the Bad and the Ugly of Next-Day Delivery
The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?
Audio
The Weekly Listen: EU Orders Facebook to Delete Content and Are Our Phones Listening to Us?
What Smart Glasses Actually Look Like and How They Can Help
Audio
What Smart Glasses Actually Look Like and How They Can Help
Which of the New Wave of Streaming Services Will You Subscribe to?
Audio
Which of the New Wave of Streaming Services Will You Subscribe to?
Baby Boomers Are Aging in Place, at Home and Online
Audio
Baby Boomers Are Aging in Place, at Home and Online
What if Amazon Let You Buy from a TV Ad?
Audio
What if Amazon Let You Buy from a TV Ad?
The Weekly Listen: Is My TV Watching Me?; CCPA Update
Audio
The Weekly Listen: Is My TV Watching Me?; CCPA Update
What if Voice Assistants Were Everywhere?
Audio
What if Voice Assistants Were Everywhere?
The Ad Platform: Consolidation Continues as Leading Digital Publishers Gobble Ad Spending
Audio
The Ad Platform: Consolidation Continues as Leading Digital Publishers Gobble Ad Spending
Did Amazon Change Its Algorithm to Favor Profitable Products?
Audio
Did Amazon Change Its Algorithm to Favor Profitable Products?
Facebook Hides Likes, Removes Apps and Adds Some Ads
Audio
Facebook Hides Likes, Removes Apps and Adds Some Ads
How Grocery Stores Will Become More Like Tech Companies
Audio
How Grocery Stores Will Become More Like Tech Companies
The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company
Audio
The Weekly Listen: Airbnb’s IPO and Facebook Acquires ‘Mind-Reading Wristband’ Company
Google’s ‘Right to Be Forgotten’ Case in the EU
Audio
Google’s ‘Right to Be Forgotten’ Case in the EU