Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Lock icon
Lock icon

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 29, 2019

Programmatic Share of Digital Video Ad Spending According to US Agency and Marketing Professionals, by Industry, 2019 (% of total digital video ad spending)

Programmatic Share of Digital Video Ad Spending According to US Agency and Marketing Professionals, by Industry, 2019 (% of total digital video ad spending)

Description

US ad buyers in various industries were asked what percent share of their online/mobile video ad spending they expect to be allocated to programmatic in 2019. Industries included in this chart are automotive, fashion/apparel, financial services, household goods, furniture/appliances, media & ... entertainment, retail and telecom.