April 29, 2019

What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? (% of respondents, March 2019)

Description

US marketers and agency professionals were asked what obstacles were inhibiting greater investment into OTT advertising and responses included cost/price, inadequate metrics or campaign measurement, lack of large scale audience, difficulty with data integration and poor performance or ROI.
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What Obstacles Are Preventing US Agency and Marketing Professionals from Using More Over-the-Top (OTT) Ads? (% of respondents, March 2019)

Publication Date

April 29, 2019

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