March 20, 2019

Which Ad Locations Are Most Likely to Show an Ad that Is Relevant to US Internet Users? (% of respondents, 2018 & 2019)


Consumers were asked which advertising locations showed ads that is relevant to them. Responses include TV, social media, banner ads and streaming video.


Data is from the March 2019 Adobe "Summit Ad Report: Adobe Digital Insights 2019." 1,000 US internet users ages 18+ who own a digital device were surveyed during February 19-25, 2019. In addition, 500 US marketing and advertising decision-makers were surveyed during February 19-26, 2019. Respondents are full-time workers or self-employed as a manager or above, working in a marketing area of their business and perform marketing tasks. Comscore data is based on 190 million unique monthly visitors to US mobile apps during December 2017-December 2018. 72 billion US mobile app interactions were tracked by Adobe Analytics during January 2018-December 2018.