April 2, 2019

UK Desktop and Mobile Display Ad Performance Metrics: Viewability Rate, by Purchase Method and Time, H2 2018 (among impressions analyzed by Integral Ad Science)

Description

This chart shows the viewability rate for desktop and mobile display ads in the UK by seconds in view during H2 2018. It is broken out by programmatic, publisher direct and total buys.
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Chart Title

UK Desktop and Mobile Display Ad Performance Metrics: Viewability Rate, by Purchase Method and Time, H2 2018 (among impressions analyzed by Integral Ad Science)

Publication Date

April 2, 2019

Sources

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