Viewability

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Why Is Mobile App Ad Viewability So Hard To Measure?

Why Is Mobile App Ad Viewability So Hard To Measure?

Feb 25, 2019

Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.

In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud

In the UK, 10% of Campaign Spending Is Vulnerable to Ad Fraud

Oct 23, 2018

Every few months it seems another story emerges about ad dollars disappearing down a black hole of fraudulent activity. And the spotlight on fraud will shine ever brighter, with good reason. For the UK, we forecast that digital ad spending will reach £13.24 billion ($17.05 billion) in 2018, accounting for 63.8% of total media ad spend.

Marketers Struggle to Agree on Viewability Definitions

Marketers Struggle to Agree on Viewability Definitions

May 11, 2018

Most marketers say that viewability is important, but there isn't consensus on how to define it.