US Ad Blocking Users, by Generation, 2019 (% of population)

Siri, Alexa, and Google Assistant popularity varies across US age groups

Overtargeted video ads more frustrating than high ad load, US internet users say

Snapchat hits the gas, Gen X on social media, and Gen Z's relationship with influencers

Social media holds more sway over millennials than Gen Z

More US consumers likely to continue shopping via ecommerce subscription models

As Gen Zers enter adulthood, their anxieties are also maturing

Gen Z is the most skeptical—but the least concerned—about brands’ data privacy practices

Most US boomers bank online but shy away from mobile wallets

The Weekly Listen: Clubhouse clones, millennial spending behaviors, and the return of fashion ...

The Ad Platform: Reaching ad blocking users with acceptable ads

US Mobile Payments Forecast 2021

A demographic breakdown of US mobile gamers

The Weekly Listen: Augmented reality and the future of marketing, 'buy now, pay later' evolves, and ...

Paperless bill payments are increasing across all generations

Half of US gamers prefer free video games