US Digital Buyers, by Generation, 2019 (% of population)
Digital buyers are internet users who have made at least one purchase via any digital channel during the calendar year, including online, mobile and tablet purchases. Internet users are individuals of any age who use the internet from any location via any device at least once per month. eMarketer ... benchmarks its retail ecommerce sales figures against US Department of Commerce data, for which the last full year measured was 2017.More
Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.