November 8, 2018

Do US Senior Ad Executives Think Blockchain Will Reduce the Number of Intermediaries in the Supply Chain? (% of respondents, Q3 2018)

Note

Methodology

Data is from the November 2018 AdLedger "Blockchain & Advertising Special Report" in partnership with TV[R]EV. 100 US senior advertising executives from agencies, brands, publishers and technology providers were surveyed during Q3 2018. AdLedger is a blockchain standards and development consortium organization and TV[R]EV is an analyst group comprised of journalists, producers and executives in the TV and content business.