December 13, 2018

How Would US Marketing Professionals Rate Their Company's Current Understanding of Data-Driven Attribution*? (% of respondents, Sep 2018)


Data is from the December 2018 ClickZ report titled "The State of Marketing Measurement, Attribution & Data Management" in partnership with Fospha. 370 US marketing professionals were surveyed during September 2018. Respondents were made up of brand/client-side marketers (63%) and marketing agency professionals (37%). Fospha is a marketing optimization specialist.