Categories Where US Subscription Holders Currently Have Subscriptions vs. Those in Which They Intend* to Enroll, May 2018 (% of respondents)
Data was provided to eMarketer by Magid.
Data is from the November 2018 Magid "2018 Subscription Study Research Report." 3,000 US internet users ages 18+ including 2,500 with an active subscription account were surveyed online during April 26-May 7, 2018. The survey sample was nationally representative for age, gender, ethnicity, region and income.