November 21, 2018

Categories Where US Subscription Holders Currently Have Subscriptions vs. Those in Which They Intend* to Enroll, May 2018 (% of respondents)

Note

Data was provided to eMarketer by Magid.

Methodology

Data is from the November 2018 Magid "2018 Subscription Study Research Report." 3,000 US internet users ages 18+ including 2,500 with an active subscription account were surveyed online during April 26-May 7, 2018. The survey sample was nationally representative for age, gender, ethnicity, region and income.
Share

Chart Title

Categories Where US Subscription Holders Currently Have Subscriptions vs. Those in Which They Intend* to Enroll, May 2018 (% of respondents)

Publication Date

November 21, 2018

Sources