December 1, 2018

US Desktop vs. Mobile Video Ad Performance Metrics: Completion and Viewability Rates, Q3 2018

Description

US video ad completion rate was higher on PCs vs. mobile devices during Q3 2018. Completion rate is the percentage of measurable impressions where the video ad played to completion (regardless of viewability).
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Chart Title

US Desktop vs. Mobile Video Ad Performance Metrics: Completion and Viewability Rates, Q3 2018

Publication Date

December 1, 2018

Sources

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