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December 1, 2018
US Desktop vs. Mobile Video Ad Performance Metrics: Completion and Viewability Rates, Q3 2018
Description
US video ad completion rate was higher on PCs vs. mobile devices during Q3 2018. Completion rate is the percentage of measurable impressions where the video ad played to completion (regardless of viewability).Featured In
Mobile Video Advertising 2019Chart Title
US Desktop vs. Mobile Video Ad Performance Metrics: Completion and Viewability Rates, Q3 2018Publication Date
December 1, 2018
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