November 14, 2018

On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)

Note

Data was provided to eMarketer by Kenshoo.

Methodology

Data is from the November 2018 ClickZ report titled "Digital Advertising Trends for the 2018 Holiday Season" in partnership with Kenshoo. 277 marketers in the US (46%) and worldwide (54%) were surveyed from August 28-September 12, 2018. Respondents were from B2B companies (29%), B2C companies (30%) and both B2B and B2C companies (41%). Respondents identified the number of employees at their company as 10 or less (34%), 11-100 (33%) and 101+ (33%). Respondents identified their company's annual revenues as less than $5 million (33%), $5 million or more (32%), prefer not to answer (20%) and don't know (15%).
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Chart Title

On What Advertising Channels Do Marketers Worldwide Run Holiday Season Ads? (% of respondents, 2017 & 2018)

Publication Date

November 14, 2018