Which Data-Driven Ad and Marketing Tactics Are B2B Marketers Worldwide Using? (% of respondents, Sep 2018)
Data is from the October 2018 Dun & Bradstreet report titled "Mind the Data Gap: 2019 Data-Driven Marketing and Advertising Outlook," conducted by Adweek Branded. 237 B2B marketing professionals worldwide were surveyed in September 2018. B2B marketing professionals surveyed had a job title of manager or above.