Are Advertisers* Worldwide Using Artificial Intelligence for Select Digital Ad Tactics? (% of respondents, May 2018)
According to a 2018 survey by Econsultancy, 47% of the ad industry is using audience targeted advertisements, while 34% plan to use them in the future. Over a third of advertisers also are using personalized offers as part of their ad strategy.
Data is from the September 2018 Econsultancy report titled "Dream vs. Reality: The State of Consumer-First and Omnichannel Marketing" in partnership with MediaMath. 446 ad agencies (17%), brand advertisers (72%) and technology vendors (11%) worldwide were surveyed online during April-May 2018. MediaMath is a global marketing technology company.