Programmatic technology has offered advertisers unparalleled ability to integrate data into their media buying, unlocking new possibilities in audience identification, segmentation and targeting. It also allows for those targeted segments to receive dynamically chosen creative for more effective personalization.
WHAT’S IN THIS REPORT? This report explores current trends in dynamic creative, including multivariate testing and optimization, retargeting and other forms of personalization, including sequencing.
KEY STAT: More than two in five advertisers surveyed by Econsultancy and MediaMath worldwide in May 2018 said they were already using AI to power dynamic creative.
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