August 1, 2018

US Smart TV Users, H1 2018 (% of internet users, by demographic)

Note

Read as 39.9% of internet users in the US own a Smart TV; 29.3% of internet users in the US access the internet via a Smart TV.

Methodology

Data is from Q1 and Q2 2018 GlobalWebIndex surveys. 31,816 internet users ages 16-64 in the US participated in the online surveys. Respondents were female (49.7%) and male (50.3%) and ages 16-24 (21.5%), 25-34 (21.3%), 35-44 (19.1%), 45-54 (20.2%) and 55-64 (17.8%). Respondents' urban context was urban (31.4%), suburban (47.2%) and rural (21.4%).
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Chart Title

US Smart TV Users, H1 2018 (% of internet users, by demographic)

Publication Date

August 1, 2018