US Internet Users Who Purchase Groceries Digitally, by Age, 2017 & 2018 (% of respondents in each group)
Data is from the July 2018 Brick Meets Click report titled "How the online grocery market is shifting: What the industry needs to know in 2018." Nearly 5,000 US internet users ages 18+ were surveyed online in May 2018. Respondents included households that do and do not buy groceries digitally. Brick Meets Click is a grocery-focused consulting company.