June 26, 2018

Leading Benefits of OTT/Connected TV Advertising According to US Agencies and Marketers, Jan 2018 (% of respondents)


Data is from the June 2018 Videology report titled "Advanced TV Trends" conducted by Advertiser Perceptions. 171 US agencies and marketers were surveyed during January 15-26, 2018. Respondents are involved in digital and TV advertising decision-making, purchased digital video in the past 12 months/plan to purchase in the next 12 months and spent more than $1 million in total ad spend in the past 12 months.