July 12, 2018

Major Challenges of Programmatic Buying According to Media Agencies Worldwide, by Programmatic Buying Technology Ownership, June 2018 (% of respondents)

Description

According to media agencies worldwide, when it comes to programmatic buying, 78% of programmatic buying tech owners and 45% of non-owners believe lack of transparency around media buys is a major challenge. Other challenges include brand safety and third-party technology capabilities.

Note

Data was provided to eMarketer by ExchangeWire.

Methodology

Data is from the July 2018 ExchangeWire report titled "Agents of Change: The Rise of the Programmatic Media Agency" in association with Iponweb. 129 media agency professionals worldwide were surveyed by ExchangeWire during May 4-June 2, 2018. Respondents worked in programmatic media for marketing ... agencies. Exchangewire provides opinion and analysis on ad tech and related fields. Iponweb is a programmatic and real-time ad technology and infrastructure company.More
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Chart Title

Major Challenges of Programmatic Buying According to Media Agencies Worldwide, by Programmatic Buying Technology Ownership, June 2018 (% of respondents)

Publication Date

July 12, 2018