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Boost your brand and generate demand with media programs.

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Listen to our podcast, Behind the Numbers for the latest news and insights.

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Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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March 21, 2018

US Traditional Media Ad Spending, by Media, 2017 & 2018 (billions, % change and % of total)

Description

Data is provided for traditional media ad spending in the US during 2017 and 2018: amount spent in billions, % change and % of total. This includes national TV, print, radio, out of home and others.

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Chart Title

US Traditional Media Ad Spending, by Media, 2017 & 2018 (billions, % change and % of total)

Publication Date

March 21, 2018

Sources

Source information is only available to PRO subscribers.

Topics

Total Media Ad Spending Out-of-Home Ad Spending TV Ad Spending Radio Ad Spending Newspaper Ad Spending Magazine Ad Spending

Traditional Media Advertising

US Traditional Media Ad Spending, by Media, 2017 & 2018 (billions, % change and % of total) | EMARKETER